May 4, 2017
Los Angeles - An interview with Founder and CEO Mark Lang of Mark One Marketing, Inc.
In a recent interview we sat down with CEO Mark Lang for his thoughts on marketing, advertising and the use of new AI technology in media.
Branding vs. Direct Response
It’s all about accountability today. That’s the biggest thing that the advent of digital media has taught traditional marketers. I don’t view branding as being the antithesis of direct response, rather I like to use the words “daily accountability” for direct response. Ultimately, the goal of advertising is to build a bridge between companies and consumers in an effort to move more products and services. At Mark One we build the bridges, get consumers to your business efficiently and effectively-the branding is free.
Digital vs. Broadcast Advertising
Both are broad terms with many subsets under each. Generally, Pay per click campaigns can exist alone and do quite well. PPC is the ultimate marketing in that it serves your site or app at the time the consumer is most in need of your product or service. But, the limitation is that it only reaches those consumers who are unsure about which brand is best. For example, if you need a legal document like an LLC prepared, most people with go to www.legalzoom.com. You may use Google search to find the URL but once you find the site, you are going to Legalzoom. That’s because they have over a decade of branding having begun with endorsements on radio stations like KFI in Los Angeles and have become the first and best choice for these services.
Does Paid Search work for your clients?
Absolutely! Pay Per Click (PPC) is the best way to reach people who need our products when they are searching for it. With Google’s myriad bid strategies and Display Network search options it’s the most scalable advertising available.
How is Programmatic Media changing traditional advertising?
Programmatic Media is the name for the advertising world’s Artificial Intelligence, (AI). It’s a smarter, more efficient way to buy media because it marries demand with just in time supply or media availability. Its always been true in media that the most flexible advertisers received the best deals. Now Programmatic or AI allows us to insert ads in the most efficient way. It’s a win for advertisers and it’s a win for media companies who are always looking to sell 100% of their inventory.
Mark One Marketing is honored to work with some of the most innovative companies in the world. These are the disruptors, the businesses who built a better way and now it’s time to monetize the idea. We are:
We don’t buy the latest one-size-fits-all media package. We are surgical in our approach. We customize everything based on our knowledge to utilize things that work while avoiding things that don’t.
Advertising is one of the largest expenses for businesses. We approach your advertising plan as if it was our own money-isn’t that what you would expect from a partner? Our businesses are more profitable than their competition because we don’t buy what media outlets recommend. We buy media based on our experience that is designed to maximize your ROI.
Our clients are the doers. They want to grow. In the case of our clients that operate in established industries, their growth is at the expense of others-and we’re ok with that! In the case of new industries we are blazing the trail and telling the world about your product. We create the need!
Our clients are not afraid. We bring ideas and concepts proven in real life. Sometimes it’s really out of the box stuff, but its best to be first, and Mark One clients usually are!
Our clients challenge the establishment and so do we! We advertise your product in the most effective and efficient ways possible. We use a combination of New and Traditional media to maximize reach, thereby producing astounding Returns on Investment. All of your advertising dollars go toward producing acquisition for your business. The branding part is free!
Like any good partner we only help one company within each industry so there is nothing to get in the way of swift, decisive action. This is how we develop and execute the plan that destroys the competition!
Here is a list of closed industry categories. If you operate within this space and you are not our client- too bad. Our client is likely growing more quickly and profitably than you are and we intend to accelerate their success even more. If you have a business that operates outside of the closed industry groups, let’s talk. If the fit is right we can show you how we will grow your business.
As the internet continues to transform the media world, the opportunities to reach highly targeted audiences through audio channels has never been easier. And when you reach them in a way that also influences people to act-then you have something truly remarkable-and that’s what we do! Our partnerships with thousands of streaming audio “influencers.” These are the taste-makers-the people who can bring life to your product or service. Hosts like Adam Corolla, William Shatner, Michael Rappaport, Jillian Michaels, Leo Laporte, Colin Cowherd, Dan Patrick are just a few of our personalities. We utilize their power to influence their audience.
City Loan
J Cruz with AIS CEO
Mario Lopez for AIS
Mt St. Marys University
Ryan Seacrest for AIS
Waba Grill
Western Union Rooting for Success Dodgers Radio
The use of video has exploded in the past several years. The millennials consume video through mobile, desktop and game counsels like the Sony PS4 or Microsoft X-Box. We deliver your message through You Tube, Hulu, Umi, Vine, National broadcast sites and Local broadcast sites to deliver compelling messaging to an audience ready for your product or service.
The buildout of your site is always the beginning, but it’s just like home improvement, you’re never really quite done with everything. With Google’s move to mobile optimized site placement your website is constantly evolving. We provide the design, SEO (Search Engine Optimization), SEM (Search Engine Marketing), Programmatic Banners and Video Placement. The bottom line- we position your business to be found quickly and easily.
Story telling is the oldest way to relate facts and opinions to others. Radio has been our companion for over one hundred years and its still one of the best ways for our brands to tell their story. By partnering with our network of “influencers” your brand can enjoy the credibility that our personalities bring every day. Some of our influencers include: Ryan Seacrest, Elvis Duran, Big Boy, Kevin and Bean, Kid Kraddick, John and Ken, Dan Patrick, Colin Cowherd, Opie and Andy and many, many more.
Waba Grill - The Journey 15
Waba Grill - The Journey 30
Waba Grill - The Journey 60
Winter Games - Fast
Winter Games - Channel Switching
Winter Games - Go for the Gold
With the site, sound and motion the medium of television is compelling for certain audiences. Our surgical approach to television buying allows our clients to reach receptive audiences with captivating creative messaging. It’s a strong combination that can be delivered in a highly cost-effective way.
Working with some of the largest Outdoor and Out-of-Home companies in the world Mark One Marketing can place your ads around the world. From traditional billboards to creative in-city placements to the newer video displays, we can help get your message to the masses.
Mark One specializes in planning, design of newspaper, magazine and direct mail pieces for many of our clients. See how targeted this traditional medium can be.
Our proprietary analytics provide a deep understanding into measuring audio and video campaigns. We track from the campaign’s first moment and begin optimizing your campaign minutes later. We can develop insights that will drive higher return on investment. We would love to show you want we do for our clients-its remarkable!
We have some of the best designers on staff… We just don’t do design, we do design with ROI in mind. We ask the questions, will the graphic drive your ROI?
Continuous video design is one of the most important areas for the new media world. Video is hosted on your site, which adds relevance for increased search results. Video can be used in streaming video and television campaigns. It can also be used effectively in social media and digital marketing campaigns. Shooting compelling, cost-effective video is the key. We design campaigns to drive sales and ROI to your business.
Yes, our friends are our clients. Isn’t that how it’s supposed to work? We grow our friends’ businesses effectively and profitably. And we have a lot of fun doing it. It’s a ReMarkable way to succeed in business!
What makes Mark One Marketing ReMarkable ℠? It’s the difference between how we do business and how traditional media agencies do business. Below are the things we do and don’t do that make us a very different partner for our clients.
Mark One Marketing is looking for the best people to grow with us. We only work with great people who live to serve our clients the Mark One way. And we have a lot of fun doing it! If you’d like to see if you have what it takes just let us know.
Account Executives: Do you follow through on what you promise? Do you deliver on time and over deliver on everything? If so, you may be the right fit for Mark One Marketing. Only the best can serve our clients.
We love to work with people who have had to run marketing departments and place advertising dollars. If you have done it, you know the challenges of making your ad choices produce solid ROI and then having to justify your decisions to your President or Board of Directors. It’s how our Founder started as well. If you are interested in applying your real world know-how, just reach out.
We are looking for a brilliant media person who can see through the CPP, CPM, Gimps, TRPS and other efficiency measures to build efficient and effective media campaigns across the following media:
If you think you’re the one-let us know. We would love to meet with you!
Here is the cell phone number and email address of our President, CEO and Founder. He speaks with everyone directly-ReMarkable!
Mark
818.720.8163
Social Media
Facebook, Twitter and Instagram have become media powerhouses. Your brand must be in front of these opportunities with systematic posts and retweets. When appropriate we run and manage contests and partner with other brands to make our social media strategy drive you customers and ROI.